Netflix Plans Global Tour With Huntr/x Trio Following ‘kpop Demon Hunters’ Success

Netflix is looking to move KPop Demon Hunters — its most‑watched movie ever — into a full‑blown world performance acquisition pinch a planned “KPop Demon Hunters World Tour,” according to group acquainted pinch nan discussions.

The streaming elephantine is negotiating pinch live‑event promoters to shape arena‑scale shows featuring performances of nan film’s songs, which person already topped nan Billboard charts and go a cross‑border taste phenomenon.

The circuit would beryllium rolled retired successful awesome cities astir nan world adjacent year, timed to precede nan merchandise of nan animated sequel astir 3 Korean popular stars who moonlight arsenic demon fighters. Talks person zeroed successful connected arenas that spot astir 10,000–20,000 fans, pinch dozens of stops envisioned crossed Asia, North America, and Europe.

That standard would put it successful nan convention of top‑tier K‑pop tours from acts for illustration BTS, Blackpink and Stray Kids, though Netflix has yet to fastener successful a promoter aliases last finances and could still determine nan conception is excessively costly aliases creatively unworkable.

The euphony is astatine nan bosom of KPop Demon Hunters’ record‑breaking success. The film’s soundtrack classed arsenic nan third‑best‑selling medium worldwide past year, according to nan International Federation of nan Phonographic Industry, while its lead azygous ‘Golden’ achieved a uncommon double, winning some a Grammy and an Oscar and still holding a spot successful Spotify’s world apical 25.

Read more: ‘Golden’ Wins Best Song astatine Oscars, But ‘KPop Demon Hunters’ Team’s Speech Cut Short

That runaway fame has opened up aggregate gross streams for Netflix: it concisely re‑released nan movie successful theaters months aft its streaming debut and has already collaborated pinch 2 toymakers for user products tied to nan property.

Live‑music agencies and promoters person been aggressively eyeing nan spot arsenic a live‑tour play since nan film’s breakout. Some booking agents floated a imaginable circuit conception past year, moreover earlier Netflix had decided really it wanted to dainty nan IP.

The talent elephantine WME has reportedly been exploring a abstracted circuit pinch nan 3 vocalists down Huntr/x — nan trio that performs ‘Golden’ — though immoderate specified tally would beryllium constricted by licensing: they could singing nan songs but not explicitly reference KPop Demon Hunters without Netflix’s blessing.

The circuit remains successful early‑stage negotiations, and moreover nan halfway imaginative model is still unclear. The movie centers connected 2 fictional groups: Huntr/x and Saja Boys. Huntr/x (sung connected grounds by EJAE, Audrey Nuna and Remi Ami) performs overmuch of nan film’s keystone material, including ‘Golden.’

The 3 vocalists had ne'er performed together unrecorded until they were pulled into nan film’s promotional cycle, and Netflix is weighing whether to nonstop them connected nan road, blend them pinch virtual aliases holographic performers, aliases thin into a afloat integer shape show.

It’s improbable nan 3 singers would deed each city, which raises questions astir really Netflix plans to support nan illusion of a unified “official” experience. Music‑industry insiders opportunity nan streaming institution is delicate to nan consequence of diluting nan marque — a delicate equilibrium erstwhile monetizing a spot whose affectional halfway is built connected nan authenticity of K‑pop performance.

For Netflix, nan KPop Demon Hunters circuit represents a broader push into live‑event IP, pursuing its determination to livestream BTS’ highly anticipated comeback show connected March 21 and its ain increasing portfolio of live‑sports and awards‑show rights.

K‑pop has steadily proven itself 1 of nan astir bankable ticket‑selling genres successful nan world; tours from BTS, Blackpink and Stray Kids person routinely sold retired stadiums, creating a powerful template for blended live‑stream and in‑person experiences.

Read more: BTS Drops Netflix Trailer For ‘The Comeback Live Arirang’ Livestream

If Netflix finds nan correct exemplary — a hybrid of beingness arenas, integer spectacle, and tight licensing subject — nan KPop Demon Hunters circuit could go a litmus trial for really streaming platforms construe top‑streamed titles into real‑world events.

In nan meantime, nan talks are a reminder that nan film’s biggest bequest whitethorn not conscionable beryllium its parody‑lash of fandom culture, but its expertise to move a animation philharmonic into a full‑fledged world performance brand.