Ne-yo And Mc Jin Team Up To Launch Asia-focused Label Pacific Music Group

Three-time Grammy victor Ne-Yo is turning his attraction to Asia’s adjacent procreation of artists — and he’s doing it alongside a acquainted look successful nan region’s hip-hop scene, MC Jin.

The singer-songwriter has partnered pinch Jin, Indian euphony prima Sonu Nigam and seasoned euphony executive Jonathan Serbin to motorboat a caller intermezo institution focused connected nan Asian market.

The venture, called Pacific Music Group (PMG), will beryllium headquartered successful Hong Kong and intends to observe and create Asian artists pinch world potential.

For Ne-Yo, nan task goes beyond business.

“Pacific Music Group isn’t conscionable a business move for maine — it’s a individual mission,” he said. “Through touring crossed Asia, I’ve witnessed nan accelerated improvement of nan region’s euphony scene. As personification pinch Chinese heritage, I want to thief observe nan adjacent pan-Asian superstars and bring nan richness of Asian civilization to nan world stage.”

PMG plans to run respective genre-focused labels spanning pop, R&B, hip-hop and physics music, while producing contented tailored to nan divers philharmonic identities crossed Asia. The institution besides hopes to service arsenic a span betwixt markets — helping Asian artists scope world audiences while giving Western musicians a pathway into Asia.

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Ne-Yo is wide known for his ain chart-topping hits, but he has besides built a formidable profession down nan scenes arsenic a songwriter and producer. His credits see awesome songs for artists specified arsenic Rihanna, Beyoncé and Jennifer Hudson.

Meanwhile, MC Jin will lead PMG’s hip-hop division. The Chinese American rapper first roseate to prominence done his freestyle performances connected BET’s 106 & Park conception “Freestyle Fridays,” becoming 1 of nan show’s astir memorable champions.

In 2002, Jin made history arsenic nan first Asian American solo hip-hop creator to motion pinch a awesome US grounds explanation erstwhile he joined Ruff Ryders Entertainment.

“The world power of hip-hop is undeniable,” MC Jin said. “Asia is location to galore artists pinch unsocial stories and styles. Through this platform, they’ll beryllium capable to link pinch nan world while staying existent to their taste identity.”

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Nigam, 1 of India’s astir recognisable singers, has spent much than 2 decades shaping nan country’s movie and popular euphony industries and remains among nan nation’s astir streamed artists.

“Artists from India besides want to link pinch nan wider world beyond borders,” Nigam said. “Pacific Music Group will thief them turn and scope world audiences.”

Serbin brings much than 25 years of acquisition successful euphony and media to nan venture. Previously co-president of Warner Music Asia, he oversaw operations crossed 11 markets and helped motorboat nan company’s first dedicated K-pop explanation while signing galore artists crossed nan region.

“Asia is 1 of nan astir move regions successful nan world euphony industry,” Serbin said. “Each of nan founders has knowledgeable world occurrence arsenic an artist, and they understand what it takes to build a world euphony career.”